Vinayak Baraskar
I turn search data into decisions — and decisions into traffic.
I build organic growth systems: search intent becomes content, content becomes rankings, rankings become qualified traffic. Most of my reps come from scaling a US events marketplace from the ground up — content SEO, technical hygiene, internal linking, local SEO, and reading what AI search actually rewards.
Sourced from Google Search Console, GA4, and Pinterest Analytics — happy to walk through the reports.
I'm curious about how people actually search — what they type when they're confused, what makes them click one result over another, why some pages earn trust and others don't. Messy Search Console data is basically a puzzle to me, and I like solving it.
Most of my experience comes from owning organic acquisition for a US events marketplace: building topical authority through content clusters, tightening internal linking so priority pages get seen, and writing for how people search now — including inside Google's AI Overviews, not just the ten blue links.
I've also built two channels from zero — Reddit and Pinterest — using real audience data to shape what gets written, not just what ranks. Testing a new content structure, a new linking pattern, or a new way to earn an AI citation, then watching what the data says — that's my favorite part of the job.
→ how much does a party planner cost
→ event planning hourly rate
→ event coordinator vs event planner
→ royal albert palace wedding cost per person
SEO expertise
A practical skill set, built hands-on across content, technical, local, and performance SEO — not just theory.
Technical & on-page SEO
Indexation checks, metadata, internal linking, broken links, content cannibalization, structured data, and the foundational stuff that keeps a site crawlable.
Content strategy & keyword research
Keyword research, search-intent mapping, SERP analysis, content briefs, topic clusters, and refreshes that actually move the needle.
Local SEO & location pages
Location-focused keyword mapping, local content structures, NAP consistency, and scalable city-page optimization.
Link building & community outreach
Research-led link opportunities, outreach workflows, collaboration tracking, and real engagement across relevant communities.
SEO case studies & organic growth work
Organic growth across search, AI-driven answers, content systems, local SEO, and social distribution.
Scaling organic growth for a US hospitality marketplace
Built and prioritized a content and internal-linking system across wedding, event, venue, and pricing topics. Used Search Console and GA4 to find high-visibility pages, CTR gaps, ranking opportunities, and what needed a refresh.
AI Overview optimization
Restructured pricing and comparison content so answers are concise, evidence-led, and easy for search engines and AI systems to pull directly.
Pinterest as an acquisition channel
Used Pinterest audience and trends data to shape content titles and pivot coverage toward sports and corporate events, then tracked it as a real referral channel — not vanity reach.
Reddit, built from zero
Launched Reddit as an organic channel with no prior presence — discussion-first posts in relevant event and wedding communities, used to validate topics and surface real pain points before writing.
Local SEO at scale, city by city
Built a repeatable framework for city and venue pages — keyword mapping, FAQs, internal links, and schema — benchmarked against category leaders like TheKnot, WeddingWire, and Cvent.
How I approach real SEO problems
Three examples showing how I research, execute, measure, and iterate — without relying on rankings alone.
Diagnosing visibility without proportional clicks
Here's the lesson greatEvent taught me: visibility and traffic aren't the same thing. I used query-level Search Console data to find pages that were already earning impressions and rankings but weren't converting that visibility into clicks.
| Metric | Event Space Costs page | Why it mattered |
|---|---|---|
| Impressions | 70,745 | Strong search visibility |
| Clicks | 401 | Traffic opportunity remained |
| CTR | 0.6% | Primary optimization signal |
| Average position | 5.2 | Page-one visibility |
Queries I investigated
What I did
- Reviewed query-level impressions, clicks, CTR, and average position.
- Mapped visible queries against the page's actual topic and search intent.
- Separated informational, commercial, and transactional intent.
- Rewrote title and meta to match the language people were actually searching.
- Used internal links to strengthen topical relationships.
- Monitored performance post-optimization and let new query data guide the next round.
From keyword research to a search-led content brief
I use a repeatable workflow to turn keyword opportunities into content with a clear job to do — not just another article stuffed around a keyword.
Workflow
- Identify primary and related search terms.
- Classify search intent and SERP type.
- Review competing page structures for missing subtopics.
- Map the primary keyword to the right page type.
- Build a heading structure around real user questions.
- Define internal links to and from supporting pages.
- Add FAQ, comparison, pricing, or location sections where intent calls for it.
- Publish, monitor GSC, refresh based on performance.
Example topics
Maintaining SEO hygiene across multiple page types
For a marketplace with blogs, location pages, venue pages, and service categories, hygiene needs repeatable checks, not one-off audits.
Checks I work with
- Indexation and Search Console coverage signals.
- Title tags and meta descriptions.
- Internal-link opportunities and orphaned pages.
- Broken-link identification and prioritization.
- Keyword overlap and content cannibalization.
- Heading structure and content hierarchy.
- Schema and structured-data opportunities.
- Local SEO consistency across location pages.
Execution mindset
Prioritize by likely organic impact, document what needs to change, ship or coordinate the fix, then go back to Search Console and check whether it actually worked.
Research → execution → measurement → iteration
Demand, keywords, SERPs, and competitor gaps.
Informational, commercial, transactional, or local.
Briefs, content, metadata, links, and structure.
Clicks, impressions, CTR, position, conversions.
Let performance data decide what changes next.
My SEO process
The same seven-step loop, run on every content cluster — from first keyword to next refresh.
Search Console, Pinterest, Reddit, and Trends data to find real demand.
Map what the searcher actually wants — informational, commercial, or navigational.
Cluster topics into blogs, FAQs, and landing pages that support each other.
Titles, meta, schema, and structure written for readers and AI search alike.
Route authority and crawl efficiency toward priority pages.
Weekly Search Console and GA4 review — clicks, CTR, position by page.
Rewrite what the data flagged. Loop back to 01.
What moved, week over week
Search Console, 22–28 Jul 2026, across greatEvent's core commercial blog pages.
Featured articles
A sample of the 200+ pieces I've written or optimized — chosen for what each one had to solve.
Ultimate Guide to Party Venue Rental Costs (2026)
The site's highest-clicking commercial page — pricing content built to answer the question before the searcher has to ask it twice.
How Much Do Event Planners Charge? (2026 Guide)
Rebuilt around real fee structures — hourly, flat-fee, percentage-of-budget — to match how planners actually price work.
Average Wedding Cost in 2026: USA Budget Breakdown
One of the widest-reaching pages on the site by impressions — a full budget breakdown built for top-of-funnel search.
Event Planners vs. Event Coordinators
Written to resolve a genuinely confusing search query — now a source Google's AI Overview pulls from directly.
greatEvent's Patented Real-Time Inventory Technology
A product-led piece translating a technical patent into a page that explains why the platform's search actually works.
World Cup Watch Party Venue Costs: NYC & NJ
Timed to a live event moment — corrected mid-draft away from a website-style layout toward clean editorial prose.
SEO skills, tools & expertise
SEO
- Technical SEO
- Local & programmatic SEO
- Internal linking architecture
- Content audits & refreshes
- Search intent mapping
- Keyword research & clustering
- On-page SEO
- Foundational indexation checks
Growth
- Organic acquisition strategy
- AI search optimization (AEO/GEO)
- Community-led growth (Reddit)
- Pinterest marketing
- Content strategy
- Local SEO
- Content-led link opportunities
Analytics
- Google Analytics 4
- Google Search Console
- CTR & query analysis
- Performance reporting
- Ranking monitoring
- Organic traffic analysis
- SEO trackers / spreadsheets
Tools
- WordPress / CMS
- Screaming Frog
- Canva
- Google Sheets / Excel
- Claude, ChatGPT, Gemini
SEO experience & professional background
Digital Marketing Executive
2024 — Present- Owned organic growth strategy for high-value location and commercial pages in competitive US markets.
- Built search-intent-driven content clusters across blogs, FAQs, pricing guides, and landing pages.
- Designed internal-linking frameworks to strengthen priority pages and topical relationships.
- Optimized long-form content for AI Overviews, featured snippets, and semantic search.
- Monitored Search Console and GA4 to catch ranking, CTR, traffic, and refresh opportunities early.
- Worked across on-page SEO, local SEO, foundational technical SEO, and content optimization.
- Launched Reddit and Pinterest as organic distribution channels from zero.
What I'm looking for
Open to SEO Specialist, SEO Executive, SEO Analyst, Technical SEO, Content SEO, and Organic Growth roles across India — remote included.